The non-alcoholic beverage companies have made a voluntary commitment to join the national initiative to make the number of calories in their products even more clean and consumer-friendly. By creating a consistent label standard the non-alcoholic beverage companies are putting calorie information at consumers’ fingertips at every point of purchase.
The Labeling Commitment
The beverage companies have pledged to display calorie counts in the following way:
Calorie Label Design and Placement
To meet the objectives of this initiative, the beverage companies agreed to use a uniform calorie label, consistent in both design and location. Multiple rounds of consumer research were fielded to measure noticeability and ease-of-understanding of various design concepts.